The Black Friday Takeover Essay -- Hollydays, Thanksgiving

â€Å"Mommy, why didn’t I get what I wanted for Thanksgiving this year?† This question seems absurd in a modern-day context, but in the future, it could be a question that is asked much too often. With holiday-themed advertisements in the media and holiday discount deals already visible on the shelves, it is no wonder that Black Friday and the holiday shopping season are creeping up closer and closer to Thanksgiving. Black Friday is a popular phrase used to describe the chaotic shopping frenzy that takes place every year on the Friday after Thanksgiving. In recent years, the chaos of this so-called â€Å"holiday† has only escalated; consumers are trampling one another to get the best deals, and retailers are scrambling to keep up with their competitors. However, this year, many large department stores in the United States are opening their doors on Thanksgiving day in preparation for Black Friday (Zilman). This unprecedented event brings light to a star tling change in American society. Black Friday’s inevitable takeover of Thanksgiving will ruin the holiday itself and negatively impact traditional familial values because it will force Americans to embrace materialism in place of graciousness. Thanksgiving is a traditional American holiday dating back to colonial times. The commonly-known First Thanksgiving is a story that all American children learn. The Native Americans teach the Pilgrims to grow food to last the winter. At the end of the harvest, the Pilgrims and Native Americans come together to celebrate and give thanks for the friendship they have and for all of the blessings they have received. Modern Thanksgiving, although based off of the First Thanksgiving, has evolved considerably. It is traditionally celebrated by fam... ...Jennifer. â€Å"With Thanksgiving-Night Openings, Do Retailers Risk More Than Busting Doors?† Forbes.com. n.p., 14 Nov 2012. Web. 15 Nov 2013. Stein, Joel. â€Å"Millennials: The Me Me Me Generation.† Time.com. n.p., 20 May 2013. Web. 15 Nov 2013. Tozzi, John. â€Å"The Branding of Black Friday.† BusinessWeek.com. n.p., 20 Nov 2012. Web. 11 Nov 2013. Tuttle, Brad. â€Å"What’s on Tap for Black Friday.† TIMEBusiness.com. n.p., 20 Nov 2012. Web. 16 Nov 2013 Zilman, Claire. â€Å"Why Macy’s relented to an early Thanksgiving opening.† Fortune.com. n.p. 17 Oct 2013. Web. 7 November 2013. â€Å"Black Friday Ads Leaking Earlier Than Ever Before on FatWallet.† PRNewswire.com. n.p., 30 Oct 2013. Web. 13 Nov 2013. â€Å"Restaurant Chains Open Thanksgiving Day.† RestaurantNews.com. n.p., n.d. Web. 12 Nov. 2013. â€Å"10 Things You Didn’t Know About Black Friday.† usnews.com. n.p., 2009. Web. 10 Nov 2013.

Creative Brief Essay

Is to increase the consumption of milk among the teenage group so that they would drink less sugary and carbonated drinks that would harm their health . The Product Milk is by far the healthiest beverage after water . Milk helps to strengthen the bones and the teeth . Milk drinking drops off sharply in the teenage years because it is considered to be uncool and most of teenagers are worried about the calories and fat . Part of it has to do with the lack of flavours and the packaging being dull . This is what we found out about the product we decided to help , which is HL Milk by Marigold . Target Audience Our target audience would be males and females aged from 16 to 25 years old .Milk is a beverage that every parent would tell their kids to drink as children , though most of them still drink milk for breakfast but they still choose to drink other drinks like coke , pepsi or ribena .Milk has become less relevant to their lifestyles . They think milk doesn’t go well with foods like Mcd , Pizza and KFC . Why they choose soft drinks is because the soft drinks are exciting , versatile and its an acceptable alternative to milk . Promise and support Promise Todays milk can help the teenagers become strong and dynamic . Looking at the hectic schedule teenagers have these days ,it is recommended to drink milk to help them feel fresh and energized the whole day . Support. Milk has the nutrition the body needs to look and feel dynamic. Today most teenage athletes and famous teen celebrities drink milk . Ice –cold milk taste great especially with HL Milk`s 3 new taste which are peach , coffee and mango . It has a more refreshing taste to it . Not to heavy nor to creamy . Its light and smooth . Brand personality. The personality now of HL Milk is dull and there isn’t any attractive colours that would attract a consumer to get it . Some consumers especially teenagers look at the packaging before purchasing products . If its attractive and youthful they would purchase it .The old packaging is very practical and conservative as it only has 2 colours with no pictures on the box . The needed personality for teenagers to buy the HL Milk would be exhuberant , contemparory and youthful . The packaging would suit the lifestyle of the teenagers . The would be shy to drink milk in public .

Porters five forces model Free Essay Example, 1250 words

Porters five forces model Introduction Michael Porter has formulated his famous five forces theory for determining the competitive power of an organization, while he was working as a professor in Harvard University in the 1970’s and 80’s. He has redefined all the traditional business theories and introduced new benchmarks such as potential entrants, supplier power, industry rivalry, buyer power and threats from substitute products for determining the strengths and weaknesses of an organization. Majority of modern organizations are currently using Porter’s five forces theory to determine their competitive power in the market. I am currently working in hospitality industry and my organization has intentions to diversify its activities to banking sector. Even though we have better expertise in managing our hospitality business, banking is entirely a new business segment for us. So, before entering banking industry, it is necessary for us to analyze our business prospects in banking industry based on Porter’s five forces model. My organization’s management asked me to prepare a report about our business prospects in banking industry. This report analyses the strengths and weaknesses of our organization in doing banking business based on Porter’s Five Forces model. We will write a custom essay sample on Porter's five forces model or any topic specifically for you Only $17.96 $11.86/pageorder now Banking industry and Porter’s Five Forces model According to Michael Porter, there are five competitive forces that may affect any organization doing business in any sector. These five forces are; Threat of substitute products, Threat of new entrants, Intense rivalry among existing players, Bargaining power of suppliers and Bargaining power of Buyers (Porter’s Five Forces Model, 2009). The figure given in the next page explains Porter’s five forces theory. (Porter’s Five Forces Model, 2009) Even though our organization has a good brand value in the market, it should be noted that our brand value is in hospitality industry alone. Banking is an industry in which huge competition is currently going on and prominent organizations from all over the world are currently competing in this business segment. Since globalization has succeeded in reducing the barriers for potential entrants from overseas countries, many of the Indian, American and Japanese banks are currently waiting for the opportunities to enter British banking industry. In other words, competition in British banking industry is going to be toughened because of the potential entrants from overseas countries. The threats from substitute products are also growing day by day against banking industry all over the world and British banking industry is also not an exception.